Why should you read my article and what makes me an expert?
The legal industry is a very competitive environment and law helps shape that environment. In fact, law affects the five forces (Porters, 2008) by developing and determining industry competitors, buyer and supplier power, new entrants, and substitutes. In order to stay competitive law firms need to better understand and characterize the industry environment. Therefore, they need to innovate to compete and adapt to socioeconomic factors. Innovation, begins by thinking of solutions that are challenging your business. This means law firms must collaborate with and create a legal design that will improve its internal and external strategy. Where do law firms start? Design thinking.