One of the hardest parts of being a contract attorney is keeping your calendar filled with work. Focusing on the day’s tasks and deadlines is hard enough without having to worry about what you have lined up for next week or even next month.
That’s where working smarter in the way you market yourself becomes extremely valuable. The more you get your name and reputation out there, the more likely you are to have potential clients calling your number to request your expertise.
Getting New Contracts
Here’s how you can lure new clients in:
1. Be visible.
Start by building an attractive website where potential clients can view your resume and accolades. To really cement your presence as an authority, keep an updated blog on your website. By writing consistently about your field of expertise, your website will pop up in more Google searches, increasing your visibility even further. Your web presence will help potential clients understand you as both a professional and an individual, separating you from the competition.
2. Keep a lookout for new jobs.
Forums and job boards are good places to scour for potential opportunities. Remember: The more active a board is, the more chances you’ll have to pick up new clients. Visiting regularly will keep you abreast of what’s happening in your area.
3. Sign up for listservs.
Some email listservs will regularly send out dozens of ads from potential clients looking for help. By subscribing, you’ll have a steady stream of contacts right inside your inbox. If you make a point of reaching out to at least five contacts a week, you’ll increase your exposure while also honing your sales skills.
4. Talk to established contract attorneys.
Rubbing elbows with your successful counterparts will reveal what the best in the business do to keep a steady stream of clients. In addition to being valuable resources for advice, they may also be able to give you some work. Offer to take on their extra assignments for a discount so you can start making your own connections.
5. Use LexInsight.
With LexInsight, you’ll find plenty of contacts looking for talented professionals like you. And because clients can filter through attorneys, you’ll know that when they contact you, you’re already a good fit for their business.
Want to learn more about LexInsight? See how LexInsight works hard to connect attorneys with potential clients.